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CBD Company Announces Groundbreaking Partnership With Gillette Stadium and Patriot Place

Forbes, October 25, 2019

By: Sara Brittany Somerset

Abacus Health (OTC: ABAHF) (CSE: ABCS) the Rhode-Island based developers of the CBDMEDIC brand, will announce a partnership today with Gillette Stadium and its adjacent venue Patriot Place, a real estate complex owned by the Kraft Group in Foxborough, Massachusetts. The CBD product developers, stadium and mega-mall complex, are aligning to support former NFL tight end Robert Gronkowski’s advocacy of CBD for pain relief.

The partnership is remarkable because the National Football League (NFL), Major League Baseball (MLB), and other major sports leagues do not allow its players to utilize medical marijuana or CBD for pain relief, while prescription narcotics are permitted. Therefore, the owners of the venue aligning with a CBD company is the closest peripheral collaboration of its kind.

The Patriot Place behemoth entertainment complex boasts myriad retailers, restaurants, nightlife venues, four-star hotels, and even a bowling alley.

The adjacent Gillette-owned 65,878-seat stadium is the full-time home of the NFL’s six-time Super Bowl Champion New England Patriots. The team has sold out every home game at Gillette Stadium since the venue opened in 2002. Other notable sporting events held at Gillette Stadium include the 2016 National Hockey League’s Winter Classic, international soccer matches and concerts.

The CBD brand they have partnered with, CBDMEDIC, uses FDA-registered active pharmaceutical ingredients and is on sale at major pharmacy chains including CVS. The brand will have a presence outside the stadium and throughout the Patriot Place complex. Additionally, a new look for the iconic water tower, located southwest of the stadium, is a part of the campaign to raise awareness about the benefits of CBD.

The partnership is also football’s three-time world champion Gronkowski’s next step as a proponent for CBD as a safe and effective solution for pain management.

The news follows Gronkowski’s poignant career announcement in August, where he shared candid experiences of using CBDMEDIC as part of his post-football recovery. “Gronk,” as he is affectionately known, retired early in March, due to the myriad injuries he sustained as an active player in the NFL.

This initial synergy between a major sports arena such as Gillette Stadium and a CBD company demonstrates the organization’s support for Gronkowski’s advocacy efforts to raise awareness about the power of CBD to manage pain.

“CBDMEDIC helped change my life and has been a major part of my pain recovery regiment post-retirement,” said Gronkowski. “I’m passionate about sharing my recovery story and encouraging other people to experience the benefits of using CBD. Now, with this powerful promotional partnership with Gillette Stadium and Patriot Place, we hope to encourage others, especially athletes and sports enthusiasts, to try this pain management and recovery solution.”

Beginning on October 27, Abacus will provide samples of its CBDMEDIC products such as Muscle & Joint Pain Relief Ointment to upwards of 65,000 guests at Patriot Place and will distribute samples outside Gillette Stadium as guests enter the outdoor arena.

Abacus cannot partner with the New England Patriots directly, or distribute samples inside the stadium on football game days because of the NFL’s prohibits the use of CBD –even topically– amongst its players. Therefore, Abacus partnering with the owners of the stadium, rather than the NFL, is a work around that sends a similarly powerful pro-CBD message, while not running afoul of the League.

“We are happy to partner with Abacus and Rob Gronkowski to use our brand and location to promote pain management alternatives to guests of Patriot Place and Gillette Stadium,” said Murray Kohl, vice president of sales for Gillette Stadium. “We look forward to working with them on initiatives that will positively impact our communities.”

“Our core mission is to help Americans in pain with science-based products that are safe and effective, and we’re delighted to have the support of Gillette Stadium and Patriot Place,” said Perry Antelman, CEO of Abacus. “We’re pleased to work together to promote CBD as a recovery solution,” says Antelman.

Abacus is a company engaged in the development and commercialization of over-the-counter, registered topical medications with active pharmaceutical ingredients. Their formulations contain organic and natural ingredients, including a cannabinoid-rich hemp extract containing CBD from Cannabis sativa L plant.

The company’s products are aimed at the rapidly growing markets for topical pain relief and therapeutic skincare, using proprietary patent-pending technologies. The company claims its’ formulations combine advanced science with organic and natural ingredients to provide comfort and that a Good Manufacturing Practices (cGMP) compliant and audited facility produces the brand. 


Gronkowski hopes to change the NFL’s mind about CBD by using himself as an example to advocate for his former teammates and sportspeople everywhere. He believes professional athletes should have the right to use the popular over-the-counter topical that is currently sold nationally in major pharmacies.

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